Keiko Matsuda is a Seattle-based journalist focused on business, technology, and the cultural communities reshaping the Pacific Northwest. The daughter of Japanese immigrants who settled in Washington in the 1980s, she studied journalism at the University of Washington and has since reported on everything from Amazon's expansion to local small-business survival. Keiko approaches every story with a researcher's thoroughness and a writer's instinct for the human angle. She volunteers with a youth mentorship program and is attempting to grow vegetables on her apartment balcony with more optimism than results.