As September 28, 2025, unfolds, Netflix continues its reign over the global streaming landscape, with two highly anticipated series, the intense survival drama ‘Alice in Borderland’ Season 3 and the gritty crime thriller ‘Black Rabbit,’ leading the charge in trending content. This month has seen a robust slate of new releases, captivating audiences with a diverse array of genres and compelling narratives.
‘Alice in Borderland’ Returns with Higher Stakes
Fans have eagerly awaited the continuation of ‘Alice in Borderland,’ and Netflix delivered on September 25, 2025, with the premiere of its third season. The Japanese survival drama, now featuring six episodes, delves deeper into the deadly games that captivated viewers worldwide. The new season introduces an original storyline, moving beyond the conclusion of the manga. The plot picks up with protagonists Arisu and Usagi, now married and seemingly free from the Borderlands with their memories erased. However, their newfound peace is shattered when Usagi is unexpectedly drawn back into the perilous games, forcing Arisu to follow and rescue her. The looming presence of the Joker card, teased at the end of Season 2, signals that the ultimate challenge awaits. The entire season dropped simultaneously, allowing for immediate binge-watching and fueling widespread discussion among its dedicated fanbase.
‘Black Rabbit’ Plunges into New York’s Criminal Underworld
Adding to Netflix’s crime thriller offerings, ‘Black Rabbit’ premiered on September 18, 2025, quickly becoming a talking point. This 8-episode miniseries stars acclaimed actors Jude Law as Jake Friedken and Jason Bateman as his troubled brother, Vince. The narrative centers on Jake, a successful restaurateur and owner of the chic New York City hotspot, The Black Rabbit. His life and meticulously built empire are thrown into jeopardy when Vince, who has been estranged and battling gambling debts, re-enters his orbit. Vince’s return drags Jake into a dangerous spiral of deceit and crime, threatening not only the restaurant but everything they hold dear. The series, lauded for its tense atmosphere and performances, explores the complex dynamics of family loyalty, ambition, and the consequences of past actions within the high-pressure world of New York nightlife.
A Month of Diverse Streaming Hits
Beyond these two leading series, September 2025 has been a landmark month for streaming releases across various platforms, with Netflix presenting a particularly strong lineup. The animated musical movie ‘KPop Demon Hunters,’ which premiered earlier in the year on June 20, 2025, has continued its reign as Netflix’s most-watched film of all time, amassing hundreds of millions of views and solidifying its status as a cultural phenomenon. Its success highlights the platform’s global reach and appeal of cross-cultural content.
Another significant new release is ‘House of Guinness,’ a historical drama from Steven Knight, the acclaimed creator of ‘Peaky Blinders.’ Premiering on September 25, 2025, the series transports viewers to 19th-century Dublin and New York, chronicling the rise and power struggles within the iconic Guinness brewing family following the death of patriarch Sir Benjamin Guinness. While receiving mixed critical reception, the show has climbed Netflix’s charts, drawing audiences with its lavish production and compelling family saga.
Other notable trending tv shows and new movie releases on Netflix this month include the conclusion of ‘Wednesday’ Season 2 Part 2, the latest installment of ‘The Morning Show’ Season 4, and the highly anticipated fifth season of ‘Only Murders in the Building.’ These diverse releases underscore Netflix’s strategy of catering to a wide spectrum of viewer preferences, from supernatural mysteries and prestige dramas to historical epics and international thrillers.
The Streaming Landscape in September 2025
As viewers navigate the packed September 2025 streaming schedule, the success of ‘Alice in Borderland’ Season 3 and ‘Black Rabbit’ underscores Netflix’s continued ability to produce content that resonates globally. The sheer volume of new releases across the month signifies a competitive streaming market, where original series and movies are key drivers of subscriber engagement and cultural conversation. The trend of highly anticipated sequels and star-studded new projects dominating streaming charts remains a consistent theme, making September 2025 a pivotal month for content consumption and industry trends.
