National Hot Sauce Day sparks a flavor frenzy, and new Instacart data reveals U.S. consumer spice habits, with Tapatío hot sauce reigning supreme in California, cementing its status as a beloved condiment. This exciting food news comes directly from Instacart’s latest report on hot sauce popularity.
California’s Fiery Favorite: Tapatío Hot Sauce Reigns Supreme
California loves its heat, and Tapatío hot sauce is its top choice. This iconic California hot sauce brand was founded in the Golden State, so its widespread popularity is no surprise. Californians are significant consumers of spicy flavors, ranking third nationally in their annual consumption of Tapatío hot sauce, with an average of 26.6 ounces per customer. While New Mexico and Alaska consume slightly more, California remains a major hot sauce market that clearly demonstrates strong regional tastes for this specific brand.
The West Coast Spice Trends
Beyond California, the West coast showcases diverse West Coast spice trends. Huy Fong Foods, makers of Sriracha, ranks second nationwide and proves very popular in western states like Idaho, Washington, and Oregon, areas that show high spice interest. The West coast truly is a hot sauce powerhouse, with strong preferences for various brands including the ever-popular Tapatío hot sauce.
Nationwide Heat: Frank’s RedHot Leads the Pack
Nationally, Frank’s RedHot takes the crown, with Instacart data showing its dominance across 31 states. This sauce, known for its tangy, vinegary flavor, is a familiar and reliable choice for many Americans. While Frank’s RedHot is a top seller and a pantry staple, the demand for brands like Tapatío hot sauce is also significant in key regions.
The Sweet-Heat Sensation: Hot Honey is Trending
A major trend making waves is the rise of hot honey trend. This condiment masterfully blends sweet and spicy, offering a unique flavor balance that consumers absolutely love. Mike’s Hot Honey, in particular, shows exceptional growth, demonstrating that consumers are embracing this sweet-heat combination. The popularity of hot honey trend indicates an evolution in consumer tastes, moving beyond traditional choices like Tapatío hot sauce.
Beyond the Bottle: Sauce as an Ingredient
Hot sauce is increasingly seen as more than just a condiment; it’s transforming food preparation and becoming a key ingredient in many dishes. This trend is particularly noticeable across the west, where consumers are experimenting with infused condiments and incorporating them into various foods, showcasing a broader culinary embrace of heat and flavor that complements the established appeal of brands like Tapatío hot sauce.
Conclusion: A Spicy Future
Instacart’s data offers spicy insights into American palates. California’s unwavering preference for Tapatío hot sauce is abundantly clear, and the West coast demonstrates strong brand loyalty overall. While Frank’s RedHot leads the nation, the continued success and regional dominance of brands like Tapatío hot sauce, alongside the emergence of the hot honey trend, highlight the diverse and growing love for spicy food in America. This trend shows no signs of cooling down, presenting important opportunities for the food industry.
