In the vibrant culinary landscape of Santa Cruz, California, a notable addition has been making waves: the Brie, Honey & Apple Sandwich on housemade focaccia at Pretty Good Advice. This popular vegetarian eatery, known for its commitment to locally sourced ingredients and creative farm-to-table fare, is drawing attention for this particular creation, highlighting a microcosm of the dynamic food scene along the West Coast.
Pretty Good Advice: A Philosophy of Freshness
Pretty Good Advice has carved out a niche for itself by prioritizing fresh, seasonal ingredients, many of which come directly from the owner Matt McNamara’s own farm in the Santa Cruz Mountains. This dedication to farm-to-table practices extends to their menu, which is entirely vegetarian with a strong emphasis on vegan options. The restaurant has recently elevated its offerings by baking bread in-house for several of its sandwiches, a move that adds another layer of artisanal quality to their already popular dishes. This initiative, involving baker Stefan Trifunovic who brings experience from Brooklyn’s Saraghina Bakery, underscores a growing trend in the region towards handcrafted food products.
The Star: Brie, Honey & Apple on Focaccia
The Brie, Honey & Apple Sandwich is a testament to this philosophy, described as a “rich, autumnal creation”. It features creamy brie cheese, crisp apple slices, a touch of honey, and the intriguing pop of pickled mustard seeds, all nestled within savory, house-baked focaccia. Priced around $12.50 to $15.62 depending on the platform, this sandwich offers a delightful balance of sweet, savory, and textural elements, making it a standout item for both locals and visitors. Its popularity reflects a broader consumer interest in sophisticated yet approachable sandwich offerings that utilize high-quality, thoughtfully prepared components.
A Wider Lens on West Coast Food News
This particular culinary highlight at Pretty Good Advice arrives amidst a spectrum of significant food news emerging from the Santa Cruz area and beyond. The region’s food community, much like the broader West Coast, is constantly evolving, facing both challenges and innovations.
One prominent piece of food news involves Verve Coffee Roasters, a Santa Cruz-based company that recently agreed to pay nearly $200,000 to current and former employees at its San Francisco café. This settlement follows a city probe that found the company had violated San Francisco’s Health Care Security Ordinance. The situation has also been marked by unionization efforts among Verve workers, reflecting ongoing labor discussions within the food service industry across the coast.
Simultaneously, the issue of food insecurity remains a critical concern in Santa Cruz County. Deep federal cuts to the Supplemental Nutrition Assistance Program (SNAP), known as CalFresh in California, are projected to significantly impact thousands of local households, potentially reducing benefits by millions of dollars. This reduction not only affects vulnerable residents but also poses economic challenges for local farmers and small businesses that rely on consumer spending within the community.
Further adding to the evolving narrative of the local food scene, Watsonville Public House, a nonprofit craft brewery, is slated to close due to financial strains, including construction cost overruns. The closure highlights the economic pressures that small, community-focused establishments can face, even as they aim to contribute positively to their towns.
In contrast, the Historic Davenport Roadhouse is undergoing a “gentle reboot” with new owners and a refreshed menu. Chef Roland Konicke is at the helm, focusing on familiar classics and local ingredients from the Central Coast, signaling a revitalization for a beloved landmark.
A Taste of Santa Cruz’s Culinary Spirit
The Brie, Honey & Apple Sandwich at Pretty Good Advice serves as a delicious emblem of the innovation and dedication present in Santa Cruz’s food scene. It represents the restaurant’s core values of fresh, local, and creative vegetarian cuisine. While this sandwich offers a delightful culinary experience, it is framed by broader discussions about labor practices, food accessibility, and the economic resilience of businesses in the region. This confluence of individual restaurant highlights and larger systemic issues paints a comprehensive picture of the trending food news impacting the West Coast.









