FleishmanHillard Appoints Kristin Hollins to Lead California Strategy and Operations
ST. LOUIS – July 10, 2025 – FleishmanHillard, a leading global communications agency, today announced the appointment of Kristin Hollins as General Manager for its extensive California operations. The strategic move underscores the agency’s commitment to strengthening its presence and service delivery across one of the United States’ most dynamic and influential markets.
In her significant new role, Ms. Hollins will assume comprehensive responsibility for overseeing the agency’s strategic direction and operational execution across its network of offices throughout California. This includes direct oversight of key locations in San Francisco, Los Angeles, San Diego, Orange County, and Sacramento, ensuring seamless integration and consistent excellence across the state.
Her leadership will be focused on several critical areas designed to enhance client value and drive further growth. These core priorities include elevating the client experience, spearheading strategic growth initiatives, fostering robust talent development programs within the California team, and ensuring effective cross-market integration among the agency’s various offices and practice groups in the state.
Ms. Hollins will report directly to Della Sweetman, a senior executive who serves as President, Americas and chief strategy officer at FleishmanHillard. This reporting structure highlights the strategic importance of the California market within the agency’s broader regional and global framework.
A Profile of Extensive Experience and Leadership
Kristin Hollins brings a wealth of experience and deep market knowledge to her new position, boasting a distinguished career spanning over 30 years in the communications and advisory sectors. Throughout her tenure, she has provided expert counsel to a diverse array of organizations operating within key sectors that form the backbone of California’s economy.
Her advisory expertise encompasses critical industries such as technology, the burgeoning health and life sciences sector, the complex field of energy, and various facets of commerce. This extensive background equips her with a nuanced understanding of the unique challenges and opportunities facing businesses and organizations operating in the Golden State.
Prior to taking on this statewide leadership role, Ms. Hollins most recently served as the lead for FleishmanHillard’s San Francisco office. Under her stewardship, the San Francisco team delivered impactful results for clients in the Bay Area and beyond, further solidifying her reputation as a capable and strategic leader within the firm.
Beyond her responsibilities at FleishmanHillard, Ms. Hollins is also an active and respected voice within the broader communications industry. She currently serves as the Page Up co-chair of the Western Region for the esteemed Arthur W. Page Society, an organization dedicated to advancing the practice of corporate communication.
Strategic Focus on a Key Market
FleishmanHillard leadership has consistently highlighted California as a profoundly influential market. The agency recognizes the state as a nexus where innovation and industry converge daily, driving global trends and presenting unique communications challenges and opportunities.
California’s economy is characterized by its diversity and rapid evolution, and FleishmanHillard’s sector expertise within the state is tailored to meet these dynamics. The agency’s specialized knowledge areas in California cover key verticals including technology, health and life sciences, food and agribusiness, and the significant retail, sports, and lifestyle sectors.
The strategic importance of California is further amplified by the state’s role as a host for major upcoming global events. The announcement from FleishmanHillard notes the significance of planned events such as the Super Bowl, the FIFA World Cup, and the Olympics slated to take place in California. These high-profile events underscore the need for sophisticated, agile, and deeply integrated communications strategies that FleishmanHillard’s California team is poised to deliver.
Comprehensive Capabilities in a Complex Landscape
The FleishmanHillard team in California is equipped with a comprehensive suite of advisory and modern communications capabilities designed to help clients navigate today’s complex landscape. These capabilities span the full spectrum of communications disciplines, enabling the agency to provide holistic solutions tailored to specific client needs.
Key service offerings from the California team include strategic business transformation communications, expert counsel on corporate affairs, building and managing brand impact, leveraging the power of influencer relations, delivering cutting-edge digital and social media strategies, rigorous strategic planning, and innovative creative services.
This integrated approach allows FleishmanHillard California to partner with clients on everything from complex reputation management issues and policy advocacy to driving consumer engagement and shaping corporate culture.
Before joining FleishmanHillard, Ms. Hollins held a significant leadership role as the Chief Executive Officer (CEO) of Revere, which was a division of the global public relations firm Edelman. This prior experience further highlights her extensive leadership background within the communications industry and her ability to lead complex organizational units.
Kristin Hollins’ appointment signals FleishmanHillard’s strategic intent to bolster its leadership and enhance its service delivery across the vital California market, leveraging her extensive experience and the team’s robust capabilities to serve a diverse and demanding client base in a region defined by innovation and global influence.
